The reason why I am so confident in the success of this project is for the simple fact that I have nothing to hide. I, Luke Sidney, am just like the rest of you, an entrepreneur that worked his ass off for nothing in return for years.. Just another exhausted solopreneur that spent years unable to execute properly, overwhelmed by the sheer amount of superfluous information, vague guides, and unaffordable info products and tools.
My background in software engineering was both my edge and my curse. I could always build anything I wanted, but nothing I was building would give me any tangible results because I just could not focus on what was important, in the right order of priority.
I spent years chasing the information that would make me rich, instead of focusing on my own personal development as a business person, and going back to the fundamentals of business in order to come to a true understanding of what I wanted, and what was necessary in order to get there.. So one day, I decided to drop everything, quit literally everything, and slow TF down.. I gave myself the time and care to learn where I was, where I was going, and where I needed to go.
This is how I got out of the twilight zone. Things started making more sense, things started being clear. I stopped depending on others and their experience and went on my own journey. The key is simply to understand that most business models actually do work, but only in very specific conditions, and environments, and you will need very specific resources and routines to make ends meet.
It doesn't matter that you pay someone to learn how X business model works if you do not have the exact same profile as the entity you are learning X business model from. And not fitting the specific profile, is the reason why you always feel like you are missing this one piece of information to make things work, even after paying thousands of dollars in courses and being promised success.. This is the truth. This is what no one wants to tell you... because the truth was never profitable.
But you see, me personally, I do not have a reason to string you along, not necessarily because I fell in the trap before, but more because AI makes it possible to bridge this gap now, very easily, at laughable costs, and it's making businesses more profitable than ever. I do not have an incentive to waste my time building useless info products with missing information in it on purpose, since you could literally just use AI and fill in the blanks by yourself.
And guess what... This is exactly what you will be learning here. Bridging the gaps in your businesses, learning how things actually work, so you can keep most of your money and consistently reinvest in yourself and your businesses.
I can't stress it enough, the key is in the fundamentals, like in any sport, really. And when you think about it, business is just one big multiplayer game, or some kind of super competitive sport, you are navigating markets. There has to be a loser for a winner to emerge, and vice-versa. The reason why you will win here, is because you will learn to become consistently performant, and take the small wins home. Businesses grow by saving money, not by making more money. Because to make more money, you need to spend more money. To save more money, you need to be more efficient, centralized, and get more things done "at home".
Here, you will learn how to apply game theory, while reinvesting in yourself, and how it's all connected.
